International Business

Growth using the Ansoff Matrix

Sustaining growth presents a significant challenge for many companies today. Frequently, growth initiatives arise from spontaneous decisions without formal planning, investigation, or thorough evaluation. This lack of a disciplined approach to managing growth often results in poor decisions and unprofitable investments. Therefore, businesses must establish structured processes and systems to effectively address the critical issues involved in achieving sustainable growth.

One approach is to use the Ansoff Matrix to evaluate the relative attractiveness of growth strategies that leverage both existing products and markets versus new ones, as well as the level of risk associated with each. The resultant strategies from the Matrix are:

• Market Development by selling existing products in new markets.
• Market Penetration by selling existing products in existing markets.
• Product Development by selling new products in existing markets.
• Diversification by selling new products in new markets.

Each of these strategies requires specific sets of organisational processes and management to facilitate smooth transitions across phases.

Our International Business Advisory services include:

Internationalisation Strategies

1. Market Assessment
   • Revenue Targets
   • Market Potential
   • Economies of Scale
   • Strategic Reasons
2. Market Entry
   • Growth at All Costs versus Profitable Growth
   • Joint Ventures / Partnerships
   • Mergers and Acquisitions
   • Franchises
3. Market Expansion
   • New Customer Segment
   • New Market
   • New Product / Product Mix
4. Go-To-Market Strategies
   • Market Positioning
   • Marketing Strategies
   • Product Price and Functionalities
   • Overseas Laws and Regulations

Internationalisation Tactics

• Application for Government Grants
• Customers / Partners Selection
• Facilitating set-up of offices
• Growth Readiness Index
• Incorporation Services
• Knowing your Customers, Competitors and Industry
• Local / Overseas Business Growth Strategy
• Market Intelligence
• Matching you with world-class partners
• Understanding your internal capabilities of growth

Market Readiness Assistance Grant

Singapore Businesses that fulfill Enterprise Singapore’s criteria can use the Market Readiness Assistance (MRA) Grant to get support for business development, promotion and set-up costs when you expand into a new overseas market.

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