Marketing and Branding

Moving Beyond The 4Ps

Marketing seeks to answer the following questions. What are you planning to achieve with Marketing? For example, are you seeking a customer-focused marketing strategy to boost your performance in the marketplace? Or are you trying to develop the personas of your three to five target personas to increase your conversion?

The Marketing Mix – including the 4Ps (Product, Price, Place, Promotion) – is crucial for enhancing brand equity, but it represents just the fundamentals. We will explore how modern digital and social media marketing influence Go-To-Market strategies, and how we can tailor them to meet customer needs and preferences.

Our Marketing and Branding Advisory services include:

1. Marketing Strategies
   • Price
   • Product
   • Place
   • Promotion
   • Partnerships
   • Positioning
   • People
   • Point of Sales
2.  Marketing Tactics
   • Content Strategy
   • Customer Journey Mapping
   • Demand Generation Programmes
   • Digital and Non-Digital Marketing
   • Marketing Campaigns
   • SEO and SEM
   • Social Media Marketing
   • UX & Optimization
3. Branding Strategies
   • Branding Differentiation and Positioning
   • Brand Refresh
   • Brand Identity Creation
   • Corporate Branding
   • Internal Branding
4. Brand Audit
   • Interviews
   • Observation
   • Mystery Shopper Study
   • Evaluation
5.  Brand Creation
   • Design
   • Expression
   • Message
   • Target Audience
   • Tone of Voice
6.  Brand Implementation
   • Brand Guideline Manual
   • Marketing Toolkit
   • Sales Playbooks
   • Service Quality Guidelines
   • Employee Orientation

Strategic Brand and Marketing Development

Singapore Businesses that fulfill Enterprise Singapore’s criteria can use the Enterprise Development Grant (EDG) to differentiate your brand and marketing offerings through strategies that better capture your target audience and extend your reach.

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